Facebook's Sponsored Results Are Taking Off (According To Social Ad Startup...
Just a couple of weeks ago, Facebook officially launched its Sponsored Results program, which allows advertisers to place sponsored links in the social network’s search results — and the early results...
View ArticleOptimal Raises $7M For Social Media Ads And Analytics
Optimal, a startup offering technology and data for social media marketers, just announced that it raised $7 million in Series B funding. The company was previously known XA.net, but it changed names...
View ArticleBig Brands Are Growing More Quickly On Twitter Than Facebook (According To...
Here’s a fun comparison from Optimal, a social advertising and analytics startup: If you look at big brands on social networks, their following seems to be growing more quickly on Twitter than on...
View ArticleSocial Ad Companies Team Up As Brand Networks Acquires Optimal For $35M
Social media marketing company Brand Networks is announcing that it's acquiring Optimal for $35 million in cash and stock. Brand Networks co-founder and CEO Jamie Tedford told me that he sees the two...
View ArticleFormer Ad Tech CEO Rob Leathern Is Building A Subscription Service For...
Rob Leathern is hoping to help publishers embrace ad blocking, and he’s doing it under a familiar name — Optimal.com, which was previously the social ad company where Leathern was founder and CEO....
View ArticleFacebook’s Sponsored Results Are Taking Off (According To Social Ad Startup...
Just a couple of weeks ago, Facebook officially launched its Sponsored Results program, which allows advertisers to place sponsored links in the social network’s search results — and the early results...
View ArticleOptimal Raises $7M For Social Media Ads And Analytics
Optimal, a startup offering technology and data for social media marketers, just announced that it raised $7 million in Series B funding. The company was previously known XA.net, but it changed names...
View ArticleBig Brands Are Growing More Quickly On Twitter Than Facebook (According To...
Here’s a fun comparison from Optimal, a social advertising and analytics startup: If you look at big brands on social networks, their following seems to be growing more quickly on Twitter than on...
View ArticleSocial Ad Companies Team Up As Brand Networks Acquires Optimal For $35M
Social media marketing company Brand Networks is announcing that it’s acquiring Optimal for $35 million in cash and stock. Brand Networks co-founder and CEO Jamie Tedford told me that he sees the two...
View ArticleFormer Ad Tech CEO Rob Leathern Is Building A Subscription Service For...
Rob Leathern is hoping to help publishers embrace ad blocking, and he’s doing it under a familiar name — Optimal.com, which was previously the social ad company where Leathern was founder and CEO....
View ArticleFacebook’s Sponsored Results Are Taking Off (According To Social Ad Startup...
Just a couple of weeks ago, Facebook officially launched its Sponsored Results program, which allows advertisers to place sponsored links in the social network’s search results — and the early results...
View ArticleOptimal Raises $7M For Social Media Ads And Analytics
Optimal, a startup offering technology and data for social media marketers, just announced that it raised $7 million in Series B funding. The company was previously known XA.net, but it changed names...
View ArticleBig Brands Are Growing More Quickly On Twitter Than Facebook (According To...
Here’s a fun comparison from Optimal, a social advertising and analytics startup: If you look at big brands on social networks, their following seems to be growing more quickly on Twitter than on...
View ArticleSocial Ad Companies Team Up As Brand Networks Acquires Optimal For $35M
Social media marketing company Brand Networks is announcing that it’s acquiring Optimal for $35 million in cash and stock. Brand Networks co-founder and CEO Jamie Tedford told me that he sees the two...
View ArticleFormer Ad Tech CEO Rob Leathern Is Building A Subscription Service For...
Rob Leathern is hoping to help publishers embrace ad blocking, and he’s doing it under a familiar name — Optimal.com, which was previously the social ad company where Leathern was founder and CEO....
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